In a report released earlier this morning, I had noticed that I hoped that the rumored “concept design” from AirPods Studio originating from Jon Prosser was wrong; hope Apple’s new headphones will be “over-ear” instead of “on-ear.” This afternoon we learn that we may be one step closer to the iPhone 12 event that will finally introduce their new headphones. Bloomberg reports that Apple Inc. has stopped selling headphones and wireless speakers from rivals, including Sonos Inc., Bose Corp. and Logitech International SA as the company manages to launch its own new audio products.
Bose confirmed that Apple no longer sells accessories. Ultimate Ears said it was told by Apple that “they will no longer have third-party retailers from September onwards.”
Apple has long sold third-party hardware on its website, one of the largest e-commerce activities in the world. All headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand and Sonos’ latest smart speaker disappeared from Apple’s online store at the end of last month, according to checks from Bloomberg.
Employees at Apple’s physical stores were also asked to remove the products that were for sale in stores in recent days. Shares of Sonos fell as much as 7% in expanded trading after the news. For more read the full Bloomberg report.
Will Apple introduce earphones or earphones? We are now just days away from knowing the answer to that question. If you have an opinion on what style you are hoping for, send it to our report on twitter.