Home / Apple / We present Apple One, Apple’s subscription package response on Amazon Prime

We present Apple One, Apple’s subscription package response on Amazon Prime

Apple One levels.
Enlarge / Apple One levels.


After several months of rumors that it was just around the corner, Apple’s subscription bundle has finally been announced. Called Apple One, the service combines several Apple services such as Apple Arcade, Apple TV + and Apple News + into one subscription ̵

1; one page from the Amazon book, to be sure.

Apple One will offer three levels. The lowest price, at $ 14.95 / mo, includes Apple Music, Apple TV +, Apple Arcade and 50 GB iCloud storage for a single user. The next one, “Family”, offers the same services to multiple family users for $ 19.95 / mo. The highest price “Premier” level, at $ 29.95 / mo, also includes the included subscription service Apple News + and Fitness +, along with a bump to 2 TB of iCloud storage.

Apple says these plans will launch “this fall,” with a 30-day free trial for all new users to decide which level is best for them.

Apple has been under significant pressure from investors to compensate for declining iPhone revenue with services (and laptops) in recent months, and the launches of Apple TV +, Apple Arcade and Apple News + were part of that. That said, each of them has met with mixed success compared to Apple Music, which was launched in 2015. By including Apple Music in each of the packages, Apple is essentially offering Music subscribers to these additional services at a discount, in hope to run the services that have not gained as much traction.

Follow our live blog about Apple’s event for more information.

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