Just as Apple gets more media exposure than it deserves based on product market share, Microsoft has received an oversized help of kudos for Windows 10 and the surface of tablet cum notebooks while PC sales suffer.
We've all seen Microsoft TV commercials pitting a surface this-or-it against an iPad and against a MacBook. There is just no comparison. The surface runs Windows. iPads don't. The surface has a touch screen. The Mac doesn't. Ipso facto, alacazam. Microsoft wins. Apple loses. Except for the annoying mathematics.
Windows 10: $ 50
Lately, Microsoft has been selling a MacBook killer called Surface Laptop. Think of it as a modest powered Windows 1
Windows 10 S.
S? Yes, Windows 10 S. Think of it as Windows 10 Lite. It does all the usual Windows 10 can do if you are willing to pay $ 50 extra. This version of Windows is only available at the cheapest of cheap Windows notebooks and seems to be designed to take on Google's success with Chromebooks, which usually start at $ 299. The performance library starts at $ 999, so I don't feel as much competition as the news headlines or Microsoft's promotional material suggests, but the Windows manufacturers OEM manufacturers might like it. Windows 10 S is free for manufacturers who sell cheaper devices.
If anything, Windows 10 S is a Chromebook killer, not a MacBook killer.
Why? First, it is only available on the cheapest of Windows-based PCs. Second, it only runs programs from the Windows App Store. No Photoshop for you. No Google Chrome browser, either. If you want to run these and other popular applications on a Windows 10 S device, you need to upgrade and it comes with a $ 50 price.
What if, Apple?
What social sound would you hear across the world if Apple followed Microsoft's footsteps and sold a $ 999 MacBook that just ran MacOS Sierra Lite? You know, the version of macOS that could only run apps from the Mac App Store. No Photoshop. No office. No Google Chrome. And if you want to run such third-party applications that don't have Mac App Store colleagues, you'll need to pay Apple $ 50 extra to unlock the privilege.
How would you feel about Apple if you were faced with a $ 50 tag price just so you can't run a few apps on the Mac App Store?
I understand where Microsoft is doing this. They are stuck between a rock and a hard place, and it is not easy to compete against free in the low end and Apple's massive lock on the premium end of the PC spectrum. Google's Chromebooks are selling at record levels. So are the Macs. Between are Windows PCs and they are creamy by the competition. PC sales are down. Again. The surface sales are down. Again.
What more can Microsoft do, but lie about its product features and just turn its customers a little more?