We told that we identified 19 trademarks applied for under six different companies that all seemed to be Apple Shell companies. Several of these names, including Yosemite, Sierra and Mojave, have been used by Apple while others are not yet to be used.
Over the years, the trademark application process has played out for all these programs, and most are subject to some form of back and forth between applicants and examiners involving various approvals, denials, and suspensions. However, even for approvals, owners must provide evidence of the trademarks used in trade. This declaration of use may be submitted up to 36 months after trademark approval, as long as the applicant periodically requests subsequent 6-month extensions to the original 6-month submission period.
Since more than five years have passed since the trademarks were searched, many have now been abandoned, either at a time during the audit process or in the absence of commercial use after approval. In fact, of the original 1
Perhaps the most interesting is Mammoth which is probably related to Mammoth Lakes and Mammoth Mountain, a popular area for skiing and hiking in the Sierra Nevada Mountains.
In particular, the trademark application for Mammoth was only approved earlier this month after many years of delay and suspension. A lot of activity has been seen over the past six months, with the applicant Yosemite Research LLC making some changes to reactivate the suspended application and changing the lawyer's record on the application to be registered trademark attorney Glenn Gundersen, who has worked with Apple on a number of intangible problems in the past.
Patent and Trademark Office gave the registration for Mammoth and published it for opposition in March. After opposing the trademark registration, the Mammoth trademark was officially allowed earlier in May 7 May. It is probably possible that the time is a coincidence, especially since the activity appears to be driven by deadlines set by the Patent and Trademark in its communication regarding the suspended application, but the fact that the trademark was approved only weeks ago by year of relative Inaction, certainly got our attention.
Monterey a historic city and popular resort on the Pacific coast, has been one of the popular MacOS name options among our readers, so many would like to hear that this is still an opportunity. The trademark was sought by Asilomar Enterprises LLC in December 2013, but was not allowed until June 12, 2018. An extension of the claim for use is granted, and Asilomar will have until June 2021 to prove commercial use of the name provided that several extensions are requested .
Rincon is a popular surfing area in Southern California, and a trademark at this time was sought by Landmark Associates LLC. The trademark was allowed on August 2, 2016, and Landmark has searched for subsequent extensions to the declaration, with the fifth and final extension given in January this year. As a result, Landmark has until August this year to prove that the Rincon name is being actively used, otherwise the brand will be lost.
Finally, Skyline is probably linked to the scenic Skyline Boulevard that largely follows the hill of the Santa Cruz Mountains running south from San Francisco, and Antalos Apps LLC filed for a trademark on its name in December 2013. The trademark was allowed on March 20, 2018, and the second call for proposals was issued February 28 this year. The owner will have until March 2021 to prove the use of Skyline in trading provided all necessary extensions are requested.
So what is macOS 10.15 called? Will it be one of these four or something else? Apple has withdrawn from the original list of trademark applications most of the time over the last five releases, but has chosen something new a few times. One of Apple's supposed shell companies was seeking a trademark named El Cap, but Apple chose to join the famous mountain's full name El Capitan for OS X 10.11, while 2017's MacOS 10.13 High Sierra was positioned as an improvement on previous years MacOS Sierra.