Mark Twain said it best. " There are lies, cursed lies and statistics ." Actual. That means we can compare and contrast any kind of numerical information and still never have a winner.
Or, worse, everyone is a winner. For example, Samsung sells more smartphones worldwide than Apple sells iPhones. Still, which of the two provides the most revenue and profits from the sale of smartphones? Android smartphones have a much larger market share than the iPhone, but is it important?
One of the most important components of product marketing is differentiation . Samsung is struggling to make money competing with the iPhone because cheap-assed $ 200 Android-based smartphones have the same software and ecosystem as a $ 900 Galaxy-anything. iPhones are differentiated from competitors by a variety of factors, including 1
Market share may be the least meaningful calculation used in the business. Would you rather own the company that sells the most smartphones? Or does the company that takes home own 80 percent of the entire industry's profits?
iPhones are running Android smartphones in a number of key areas, and they are unlikely to change over the next few years.
CPU – Apple designs its own central processing unit (CPU) that drives each device. This means that new iPhones will surpass new Android-based models from Samsung and other manufacturers. Importantly, it also means that older iPhones – new or refurbished – also surpass Android devices with the same or lower prices.
Face ID – Apple has a long history of taking complex or complicated processes and making them easy for the average user. The Touch ID is a perfect example because it married convenience – a high-security fingerprint scanner. Face ID does the same, and based on Thomas Brewster's recent tests of Android Face Detection versus Apple's Face Detection, the iPhone manufacturer remains a few years ahead of the competition.
We tested four of the hottest phones running Google's operating systems and Apple's iPhone to see how easy it would be to break into them. We did it with a 3D printed head. All Androids opened with fake. However, Apple's phone was impenetrable.
Do you see? Differentiation.
Operating system – it pays to remember that Apple's iPhone started the current smartphone revolution in 2007. Google's Android team had a smartphone OS, but restarted after seeing Steve Jobs's presentation announcing the iPhone. Started again? Android is still a less secure, more cumbersome to use copy of Apple's iOS.
Security – this is no competition because Android is still a poisonous hell casserole of malicious software while iOS is a pristine enclave for ease of use. Every year, approximately 90 percent of all iPhone and iPad customers upgrade to the latest iOS, while only a small percentage of Android devices are ever upgraded to the latest operating system.
Cost vs. Price – This argument has existed forever and still amazes me that people do not understand the difference and corresponds to price and price. iPhones have a surprisingly high resale value. For example, a new two-year-old iPhone 7 with 128 GB of storage is priced at $ 549. A similar used model sells for $ 400 on the Gazelle. A Galaxy S9, two years later than the iPhone, sells for just under $ 500. iPhones may have a higher price but they do not cost more.
I can tell many more such differences as keys to Apple's successes; brand, distribution, durability, warranty and service, but you get the idea. From my perspective, Android smartphones are targeted to two specific groups. Those who want a cheap smartphone and members of the technorati elite politburo who love to tinker with their devices and compare bullet point lists of features and features. The former dominates sales, while the latter dominates the media.
Apple looks because of its delicate differentiation balance.