Think of that question for a moment. Apple is a technology gadget maker that counts the world. Well, the world of revenue and profits from selling their gadgets.
It's easy to claim that the iMac saved Apple, and the iPod was the next big thing for the iPhone to come together. Co-founder Steve Jobs brought a long list of product lines to Apple during his second tenure running the company. Where's Apple's Next Big Thing?
No one can argue for facts. Apple CEO Tim Cook has set his own brand on Apple. The mark of wealth almost beyond imagination just a few years ago. Cook owns the mark of prosperity and profit. Investors have grown prosperous while Apple churns out profits with seemingly abandoned.
So what's the problem? Where's Apple's Next Big Thing?
Steve Jobs returned to Apple in mid-1
Jobs died 13 years later.
Meanwhile, 1998 when the iMac was launched in 2010 when Jobs launched the iPad (he died a year later) Apple's success stories settled in succession. iMac, Apple Stores, iBook and PowerBook, iTunes (Rip. Mix. Burn.). iPod and iTunes for Mac. iTunes Music Store. iPod for Windows. Intel inside the Mac. iPhone. iPad.
Not even Sony put so many pants in the universe that Jobs made from 1998 to 2010.
The 12-year spectrum from 1998 to 2010 made Apple a gold mine ready to be mined. After Job's death in 2011, CEO Tim Cook began mining Apple. Today, Apple is worth a thousand dollars. That's $ 1,000,000,000. There are 12 zeros (short scale).
Even Steve Jobs will be impressed by the riches Tim Cook has made, right?
Or does he want?
Seriously would Jobs be impressed with the Cook and Apple's ability to generate revenue and profit and stock value? Yes of course. What about Apple's next big thing? What has Apple done under Cook?
Every Apple product has had iterative improvements every few years. They are better products now than when the iPad was introduced in 2010. What is missing is the next big thing; the sausage in the technology universe. Jobs did it a number of times. What about Tim Cook?
Since Jobs died what we've seen from Apple, Beats includes headphones, Watch, Apple Pay, Apple Music, AirPods, HomePod; Everything, without a doubt, of course, just accessories for the iPhone.
Where's Apple's next big thing?