Home / Apple / While the German smartphone market plunged 27% in Q2 due to COVID-19, Apple and Xiaomi beat the trend with solid growth

While the German smartphone market plunged 27% in Q2 due to COVID-19, Apple and Xiaomi beat the trend with solid growth



Germany’s smartphone sales saw a large drop of 27% in the second quarter of 2020 compared to a year ago. Europe’s largest economy went into a nationwide lockdown in mid-March in an attempt to stem the COVID-19 outbreak. But this drastic measure ended up pushing the economy into a recession in the second quarter. The nation’s GDP fell sharply to 10.1% while consumption expenditure shrank by 10.9%. The smartphone market collapsed due to the closure of almost all physical stores, and many consumers made their next smartphone purchase due to the prevailing economic uncertainty.

Apple saw growth as well an increase in the share to 23% from 16% a year ago. Apple’s growth in the second quarter was due to strong demand for the new iPhone SE 2020.

The affordable iPhone with new hardware caters to more price-conscious buyers in a COVID-1

9-driven recession.

2 X maps Germany's smartphone market by brand

As Huawei begins to lose ground in Germany, Xiaomi takes the veil. In terms of sales figures, the Chinese company reported almost a jump of 250% compared to a year ago. Xiaomo’s best-selling model was the Mi 10 5G, priced at $ 700. Xiaomi also undertook aggressive marketing in Germany by opening its first Mi Store despite the pandemic situation.

Apple’s iPhone SE was the right product and the right time. Not only did it help Apple in Germany in the second quarter, but also in South Korea where it became the best-selling smartphone.

10.0F1 - Apple Market Statistics Bar




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