Why is Apple so far behind modern technology and components? For example, Mac doesn't have Intel's latest CPUs. Apart from the iPhone X, all iPhones still have LCD screens. Even the iPhone camera, which once considered the industry's best, has fallen behind Google and Samsung.
What comes in the future Macs, iPhones, iPads, and even Watch? Features that already exist in competing units. As far back as I can remember, Apple goes back to the early Macs, Apple seems to be a adopter more often than a first mover. Apple is delayed to move new technology into the company's ecosystem.
Let's go back in time to online stores. Do they remember? Computerland, Businessland, Gateway, CompUSA, Circuit City and others. They fell away when Apple went into brick and mortar business. Who won? Today, Apple has hundreds of stores around the world; technology palaces that draw crowds. Who else has such a prominent role? No. Not even Microsoft. Apple owns retail.
OK, let's go back to the iPod era. There were dozens of portable media players on the market when the iPod debuted in 2001
Most of the world's PCs run on Intel Inside, but Apple trudged together until the PowerPC CPUs could no longer retrieve Intel, and Apple made the move that helped save Mac. Save? The Mac brings in about half the profits of the entire PC industry with slightly more than small double-digit market shares. And, how do most notebooks look these days? Mac. Apple was the last to the Intel party, but now leads the industry in profit as traditional PC sales dried up.
Now we can move to the iPhone because Apple was again late for the smartphone party. The so-called smartphones were everywhere, but they just weren't that clear. In fact, it is quite difficult to use only mortals. Palm, Treo, Microsoft, BlackBerry, Nokia, Motorola, et al., All had smartphones that people hated to use. iPhone was the first phone that was fun to use; intuitive, simple. What does each smartphone look like these days? iPhones. Who owns the industry's profits? Apple. Late to the party, first to lead the industry forward.
We see this trend everywhere. Apple was late for the smartwatch industry, but now has the management of device sales, revenue, and profits (it requires some extrapolation on a few guesstimates, but it's hard to prove wrong). Today's new department of smartwatches is trying to do what Watch already does. The same goes for AirPods. They weren't the first wireless earbuds, but they caught the wireless market and own the largest portion of market share which, for Apple, also means the most revenue and profit.
Across the board, since Steve Jobs in 1997, Apple is still less a technology innovator and market disorder, but a company that often emerges into new technology and then finds another way to package components and technology that require other companies following. Google's Android OS? It looks and works like iOS on an iPhone. Android OS-based smartphones? They look like iPhones.
Competitors may enter new technology and components into their devices long before Apple, but history shows us that competitors will end up competing with products that look and perform as Apple did.
Improved reality? It was touted as the next big thing that 2017 began, and critics pointed out that the Apple lid at every turn. In mid-2017, shortly after Apple's ARKit was introduced with the opportunity to bring reality to hundreds of millions of iPhones and iPads, Apple was suddenly the company's competitors in search of.
See? Apple is late for the new technology show, but when it comes, it shows the rest of the industry the way to go.