Where is the sledge hammer?
Deal with the devil
Even non-technical viewers are increasingly aware that their smart TVs are spying on them. A BuzzFeed report by Nicole Nguyen detailed to the common audience that smart TVs are a pretty sold bag of bad software and scary spy politics. And it's not by accident or a mistake, but quite deliberate in design.
Nguyen initially discovered that Samsung TVs could be hacked by the CIA which seems to be turned off while actually being used to record conversations in the room. But smart TVs from LG, Samsung, Sony and Visio were all designed to track what you're looking at and there are streaming devices, including Amazon's Fire TV, Google's Chromecast and Roku. One notable exception Nguyen added was that "Apple TV does not collect or view data."
Why would Apple be willing to put their TV app – effectively streaming part of their Apple TV features – on other makers "smart TVs that are notorious for spying on users, collecting their data and uploading them to various collectors, in some cases without encryption? Apple's historic porting strategy detailed in the previous segment gives some perspective.
Like giving a glass of ice water to someone in hell
in 2003 Apple sent iTunes to Windows at a time when PCs was bothered by spyware, viruses and other issues that Apple hit the pains of PCs in its "Switchers" and then "Get a Mac" ad campaigns. It was not hypocrisy. Apple's recommendation to PC users was to switch and use iTunes made it so much easier.
When Steve Jobs discussed Apple's distribution of iTunes for Windows with Walt Mossberg for Wall Street Journal "The All Things Digital" conference in 2007, he noted that they There were no more than 300 million iTunes installations for Windows, several times the number of iPods sold.
"So that makes you a huge Windows software developer," Mossberg says, setting up Jobs Jab, that Apple's iTunes on Windows "is like giving a glass of ice water to anyone in hell."
Apple Music was similarly delivered for Android In 2015 despite the growing awareness of how sloppy Google and its rights holders have been with users' privacy and tracking of invasive behavior . Like iTunes, Apple Music is a Trojan horse that invites Android users to the Apple ecosystem, giving them the ability to upgrade to the fullest experience with an iPad or iPhone and leave their problems.
Apple does not sell television. But by putting their TV app on the smart TVs that other companies make, it can mark the big difference between their experience and the confused, messy mess around what is actively trying to spy on them. It opens a door for users enlightened on the surveillance adware utilization that is now being built into smart TVs. It invites them to buy the entire Apple TV box that does everything their smart sets do without looking at them and reporting their behavior.
I've been using a series of Samsung televisions over the last decade, including new Tizen models, and while their hardware is fine, their software is terrible: undeveloped user interface, frustrating controls and features that actually crash and require one reboot. A piece by Alexis C. Madrigal for the literary and cultural commentary magazine The Atlantic agreed: "smart TVs are stupid."
Cheaper by dumbing
The surveillance "smarts" of smart TVs is, but subsidizes the delivery of cheap televisions. Legendary cheap TV producer Visio called the exercise to sell loss leader sets that earned back some profit by leaching out your home from marketable market data "after purchasing investment."
In an interview with Verge earlier this year, the company's chief technology, Bill Baxter, said that building TV is a cutthroat industry with 6% margins, and that by running content monitoring, surveillance advertising, and data mining, "I really don't need to make money on the TV."
Last year, Rokus CEO Anthony Wood admitted the same about the company's TVs and streaming media pins and boxes, and explained, "We really don't make money [from the hardware] We certainly don't make enough money to support our technical organization and operations and the cost of running the Roku service. It is not paid for by the hardware. It is paid by our advertising and content business. "
Back in 2014, Apple CEO Tim Cook expressed a completely different attitude to the company's approach to construction products. He stated, "Our business model is very straightforward: We sell good products. We do not build a profile based on email content or browser habits to sell to advertisers. We do not" make money "on the information you store on your iPhone or in iCloud And we don't read emails or messages to get information to the market for you. Our software and services are designed to make our devices better. Simple and simple. "
Tim Cook: "You are not our product."
Offering a clean and functional taste of the Apple TV experience at higher than models of these surveillance kits, Apple's new TV app can expand the market for corporate services while recommending its Apple TV hardware as a superior seen with smarts, without any spyware model. Rich customers tend to prefer privacy and security and are willing to pay for it.
It's not just conjecture. A report from Parks Associates stated that almost half of smart TV owners also used a streaming media player and that they used the media player much more often than their TV's built-in services. And it especially said that consumers rated Apple TV highly in setup, ease of use, games, and for purchasing content.
Dumbing by cheapers
Most typical consumer reviews of TV and media pins focus almost entirely on price and the most basic checklist of features. Many reviewers have a very difficult time understanding how Apple competes against $ 35 data collection flowboxes, and seems to have no understanding why anyone would care about the quality of their overall experience, or about issues such as privacy, espionage, and data security.
The total inability to understand how people who might pay $ 1000 or more for a television set can also afford an Apple TV that makes their experience much better reflected in the steaming heat. It almost everyone in the technology industry ran cynically with earlier this year, which obviously announced that Apple's porting of its TV app (then referred to as iTunes) was further evidence that Apple failed in hardware.
David Katzmaier of CNET revealed an increasing awakening to Apple's TV strategy that took him months to put together.
Christopher Mims of the Wall Street Journal stated that Apple puts its software on other platforms was a "radical shift in corporate strategy" that Apple "finally seems willing to sacrifice some hardware revenue hoping to increase its services, "Despite the fact that they also lived through the last twenty years of Apple's stuff, iTunes on PCs without sacrificing any Mac and still selling most iPods and putting Apple Music on Android while retaining almost all valuable smartphones.
The new Apple TV
Apple's September 2015 introduction of 4G Apple TV introduced tvOS as a new platform for smart TV. Before that, Apple TV had mainly been a handy device for AirPlay streaming from Mac and IOS devices to a TV, and to watch iTunes videos or rentals and watch iCloud photos.
The new TVOS not only enabled new TV apps and games, but also made it easy for video services to take their existing content and offer it as a subscription, and for cable operators to reverse their scheduled linear TV channel programming into digital directories by content users, it can at any time be seen in any way as. So far, Apple has partnered with Charter Spectrum, Sony PlayStation Vue, and AT & T's Direct TV.
Apple TV expands to serve rental, channels, streaming and non-linear cable
Over the three years ago, tvOS has established a strong base of users. It is especially noteworthy because the Apple TV itself is significantly more expensive than cheap dongles or media boxes offered by Amazon, Roku, Google and others. It also competes against "free" smart TV interfaces integrated into most new TVs. But Apple's position on television, especially among wealthy users, does not bleed into irrelevance.
4K is for Apple TV, what 3G was for iPhone
A factor that helps: The emergence of affordable 4K TVs creates interest in high quality content that viewers can pay for. The Apple TV utilizes the advent of quality screens and fast Internet to deliver a superior experience. Twelve years ago, the technology was ripe for a game-changing smartphone, but wasn't really ready for Apple TV.
Just as consumers upgraded to the iPhone despite the price difference and the fact that Apple's competitors first jumped out of certain features, a large segment of buyers is now moving to Apple TV despite the extra cost because it works better and offers a better experience. And the rise of better technology makes that difference in experience even more valuable.
A report by Joshua Fruhlinger for ThinkNum based on sales data from Best Buy noted that in the sale of 4K streaming devices, "Amazon has taken the lead, with Apple TV near second.
"The Fire Stick is a cheap way to get into 4K streaming at just $ 35. And despite Apple TV's higher price [$180] compared to the others in this list, people seem to turn to Apple for easy use and integration with other Apple and iCloud devices. "
He added," now that 4K TVs are ubiquitous, and Apple has made its iTunes ecosystem relatively seamless. It appears that Apple TV 4K becomes the connection device. "
Instead of joining the surveillance model of smart TV and media plug-ins, Apple drives the wave of subsidized televisions to provide a premium alternative that users can choose to pay as a road without being spied on and the track as a product for advertisers.