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Will luxury smartwatches succeed? – New York Times

He referred to the Tissot T-Touch Connect Solar, a solar-powered touch screen that was introduced in August and Swatch Group’s first rival to the Apple Watch.

“For us, it is an opportunity to generate additional sales,” said Sylvain Dolla, CEO of Tissot, noting that the watch had been under development for four years at a cost of 35 million Swiss francs (about 38 million dollars). ā€œTissot is a world leader in Swiss watches in the $ 500 to $ 1000 segment. We do not really need this, but it is a good opportunity to generate new customers. ā€

Tissot needs it possible. According to Vontobel̵

7;s estimates, the brand’s annual revenue fell below one billion Swiss francs in 2019, and fell by 60 million Swiss francs the year before. But the watch, priced at $ 1,050, will not be available in the United States until next summer.

The luxury smartwatch sector has based some of its hopes on understanding human nature. As Richard Whitehall, a partner at Smart Design, a strategic design firm based in New York, put it: “There will still be clothing fans who will use technology in a way that will help them show off.”

And then there is our obsession with sports. This month, Hublot Big Bang announced a UEFA Champions League smartwatch, produced in collaboration with world football’s most watched club competition, and a follow-up to the Big Bang Referee 2018 FIFA World Cup Russia watch. The new watch has a dedicated application that sends updates about the competition’s scores and matches.

“I do not want to be a competitor to Apple, and I do not want to produce 50,000 smartwatches, because this will dilute our image of luxury,” said Guadalupe. “My watch is very exclusive and very rare, which is why it is successful.” (The World Cup clock, a 2018-limited edition, was sold out in two months.)

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