19. March, Apple wrote a report entitled "Google Just Killed Console Gaming in Blink of a Eye", and it puts a lot of pressure on next week's Apple event. "It was a surprise to see what degree Google had been for this new service. They even introduced a new Stage game controller. Being across the platform, Apple IOS, MacOS, Windows and Android / Chrome devices can play top tier games online without requiring a new console, then on March 25, Apple introduced Apple Arcade with 100 new exclusive games coming to iOS and MacOS.
Video games that we know it should be are about Changes and console players have to do something to be relevant, so today Sony and Microsoft jointly announced that the two companies will work together on new innovations to improve the customer experience in their direct entertainment entertainment platforms and AI solutions.
Under the co-operation agreement, signed by the parties, will investigate the joint development of future cloud solutions in Microsoft Azure by the two companies to support their respective gaming and content stream services
In addition, the two companies will investigate the use of current Microsoft Azure data center-based solutions for Sony's gaming and content streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences to their worldwide customers. These efforts will also include building better development platforms for the content creation community.
As part of the cooperation agreement, Sony and Microsoft will also investigate cooperation within semiconductors and AI. For semiconductors, this includes potential joint development of new intelligent image sensor solutions. By integrating Sony's groundbreaking image sensors with Microsoft's Azure AI technology across the sky and across the globe, as well as solutions utilizing Sony's semiconductors and Microsoft cloud technology, companies aim to provide enhanced business customer opportunities. For AI, the parties will explore the inclusion of Microsoft's advanced AI platform and tools in Sony consumer products to provide highly intuitive and easy-to-use AI experiences.
Kenichiro Yoshida, CEO of Sony: "Sony is a creative entertainment company with a solid foundation of technology. We work closely with a variety of content creators who capture the imagination of people all over the world and through our groundbreaking technology Providing the tools to bring your dreams and vision into reality, PlayStation itself came through the integration of creativity and technology, our mission is to develop this platform as one that continues to deliver the best and most entertaining entertainment experiences, along with a cloud environment that ensures the best possible experience, anytime and anywhere.
For many years, Microsoft has been an important business partner for us, of course, the two companies have, of course, also competed in some areas. I believe our common development of future cloud solutions will greatly contribute to the progress of interactive content. In addition, i hope that in use a v semiconductors and AI, utilizing each company's groundbreaking technology in a mutually complementary manner will lead to the creation of new value to society. "
It appears that Microsoft and Sony were captured by Apple and Google back-to-back gaming platform messages, and in particular Google's Cross Platform Killer Solution for developers. Real cross platform features embedded in the Stadia are Holy Grail for game developers. Create a new game and play it on the widest range of devices on the market today from smartphones to tablets to laptops to desktop computers, to iOS, macOS, Windows and Android just by using the Chrome browser. Being able to deliver 4K games even at low level devices without crazy graphics cards will be a game changer.
Currently, we know that Apple has 100 exclusive games for Arcade this fall. Google has said it will reveal more about their Stadia service, prizes and games for the holidays.
Currently, Stadia has the support of Eidos Montreal and ID Software with a new Doom game coming to Stadia. Gaming can be very interesting this fall.
The E3 game event will take place in Los Angeles on June 11 and we could count Google, Microsoft and Sony to be out in full swing to market their new online platforms.
Being that Apple is working on Samsung on Apple TV, it may later announce Arcade gaming for Apple TV, but we have to wait to see if it is on Apple's road map for 2019.
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