I’ve heard of my contempt for Apple removing the charger and earbuds from the iPhone cases without compensating consumers. I wrote a newsletter about it (sign up here, it’s worth it) and covered the news when it was finally confirmed.
And today we have a little more information and know how much cheaper your iPhone 12 should be as a result: $ 38.
There are two reasons why we know this.
The first is that Apple has updated the price of EarPods, dropping them $ 10 from $ 29 to $ 19. The second is that the company introduced a new 20W charger, which also costs $ 1
Of course, Apple is launching these reductions to reassure people who are unhappy with the removal of the earplugs and charger – but this does not compensate for it.
But let’s get some balance. The company that removes this accessory is admirable. E-waste and pollution are a big problem, and tackling it this way can make a difference. Such measures should be applauded.
The problem is that Apple wants you to believe that this is an environmental decision, but it is simply an economic decision.
I have no problem actually removing the charger and earbuds from the new iPhone 12 box. But why does the consumer pay for this? This whole problem can be avoided if everyone who buys a new iPhone gets a $ 38 Apple voucher. This can either be used on the mentioned accessories, or something else nice.
But of course this has not – and will not – happen.
Instead, Apple quietly stuck the money they saved. It benefited not only from removing accessories, but also from the lower shipping costs it pays per device, now the iPhone boxes are smaller.
What is really gratifying is that the company is green washing its decision to increase margins. Let me put it this way: If Apple really, really cared about the environment, it would make iPhones easier to repair.
I understand that it is a private company that wants to make money – that’s fine – but to hide behind messages of social responsibility just to make more money is dirty. And disappointing.
But yes, at least we can now save $ 10 on accessories we need to buy for our $ 1000 iPhone to work.
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Published October 15, 2020 – 08:38 UTC